Investing platform Robinhood gives away free company stock to those who successfully refer a friend to the platform.
This is how most people hear about new apps anyway, so you’ll want to make sure you take all opportunities to make your app sharable.įor instance, some companies use contests or referral programs to attract attention. Once the app establishes an initial user base, they’re likely to help you grow by sharing the app with friends and family. Further, you can advertise your app on platforms like YouTube, social networks, app stores, on TV, and more to gain extra traction. If apps are listed effectively, your listing can also be shown as a recommended app for certain users. This will make your app easier to find in crowded app store spaces. Then, once the app is launched, you’ll need to pay special attention to how your app is listed and align that page for app store optimization (ASO) guidelines. If you're wondering how long it takes to successfully promote a mobile app-building a user base starts with promotion on social media and other channels well before to the app’s release. The best way to promote mobile apps is via advertisements like Facebook, YouTube, influencers, remarketing, etc. How long it takes, depends on how aggressively you've advertised and/or promoted on multiple marketing channels. Both channels help build desire and momentum which result in mobile app popularity directly in the app stores. Social media or word-of-mouth are powerful for app popularity. These channels of online advertising are still effective in building up brand recognition and engaging potential users top-of-funnel.
However, plenty of people recognize that they’ve downloaded apps that they’ve seen in online advertising (32%) and on social media (32%). This means that most people don’t look outside their social circles or app marketplaces themselves for app recommendations. Most users find out about new apps from friends or family (51%), by browsing app stores (48%), looking at recommended apps in the app store (34%), and seeing in-app ads (33%). The survey examined how people discover, use, and stay engaged with apps over time. Users discover apps in a multitude of ways, which minds that app marketers need an omnichannel approach for successful mobile marketing campaigns.Ī Google survey consisting of 999 American smartphone users found that most users discover new apps through word of mouth on an app store platform. But first, let’s find out how users learn about new apps. This won’t happen, however, if you don’t promote the app.Īfter trying plenty of promotional methods, we at UPTech figured out the seven most effective ways to attract app users. After releasing an app, you hope for an increasing number of downloads.
0 kommentar(er)
